Yesterday, I read about the launch of Sir Richard Branson’s latest book “Screw Business As Usual“.
The title struck me immediately and sent my mind spinning a mile a minute. It’s clear that “business as usual” doesn’t work. Just look at the economic woes in Europe and the US. Look back to 2008 at the collapse of so many financial institutions and large businesses in the US. It should be clear to everyone that if we are trying to bailout and restructure our business infrastructure with the intention of returning to “business as usual”, then we are dramatically illustrating the definition of insanity.
As I was thinking about all of this – it occurred to me that it is as though, in recent years, “business as usual” has been given an expiry date. It has started to realize that it’s mortal and will not continue forever in its current form. The meltdown of the financial and business worlds are very much like the stroke I had in 2006. It’s a wake-up call. An opportunity to start thinking about things differently, setting different priorities and making different choices.
Some might argue that this wake-up call is not new. It’s not something that been caused by the events of recent years – the business system has been sick for much longer than that. Perhaps. But what has caught my interest is that this particular rallying cry of “screw business as usual” isn’t coming from the tents of one of the “Occupy…” movements. It’s not coming from a VW microbus with flowers painted on it. And it’s not coming from the downtrodden, disenfranchised masses. It’s coming from Sir Richard Branson.
The beeeeellllionaire (said in my best Dr. Evil voice).
The man at the head of a global empire.
The man who owns a spaceship.
If Branson is calling for a business revolution, things are starting to get very interesting.
I train and certify people as life coaches and executive coaches and I’ve noticed that more and more “traditional” business people are seeking to add coaching skills to their skill set. They realize that you get much better results if you take the time to actually “coach” someone than if you simply “manage” them. There is a real shift happening in business (both the private sector and the public sector).
So all of this leads me to a question…
Do you think the business world is ready for the Mortality Manifesto?

I am hired to give keynote speeches for large organizations, but I have always regarded my message as something that is aimed primarily at individuals. One of my tag lines has been: “helping people live lives that are fearless, focused and free from regret”. But now Richard Branson has opened my mind up to the possibility that perhaps my work needs to extend more deeply into the corporate world. Perhaps there are organizations out there who are ready to heed the wake-up call that “business as usual” is dead, so it’s time to start thinking about how they can transform themselves into a new and powerfully empowering environment.
What are your thoughts? Do you think the business world is ready?
I’m not talking about a revolution or attack from external forces – I’m asking if the business world is ready for an evolution from within?
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